Huge range of sports nutrition products aimed at serious gym goers, bodybuilders and athletes looking for extra strength and power
Dedicated campaign to launch rugby player Lewis Moody as Sci-MX brand ambassador. We targeted trade press majoring on the benefits of having a well known brand ambassador to the retailer.
Consumer media briefings were also held, offering Lewis up for interview and shoot.
Live! (The Mail on Sunday) ran a four page interview with a front cover shoot and the Grocer gave it a full page spotlight profile as an exclusive before it broke across the pharmacy press the following week.