Pearl Drops

Go Beyond your everyday commute with Pearl Drops 4D was a brand relaunch with additional buzz:

Pearl Drops promotional staff visited IPC & Hearst magazine houses

1,000 Branded Oyster Card Wallets were distributed at each location, where one of the wallets contained a “golden ticket” for the lucky member of staff to win a luxury chauffeur driven car for a day to take them to and from work and anywhere they wished to go in-between

Brand buzz was created via the publishing houses internal news boards – both pre and post-event

Press Kits for top level beauty press were also created, containing:

Bespoke Alex Monroe for Pearl Drops 4D necklace
Samples of the Pearl Drops 4D product range
Press Release card

The Press Kits were personally distributed via a series of desk drops on the #gobeyond promotional day

Results included all nationals and Sundays, Good Housekeeping, Cosmo, Woman’s Own and online with a reach of 50 million people