My Trusty Skincare from the NHS
My Trusty is a sunflower oil based skincare range created by the NHS and is now available in supermarkets nationwide with all profits going back into patient care.
The media launch majored heavily on the NHS story and how the brand was created – by NHS experts.
Media briefings resulted in broadcast on ITV This Morning, BBC radio, and over 200 pieces of print and online coverage including all the major nationals.
Retailer support for the brand was cemented and new distribution opportunities achieved including a listing in Lloyds pharmacy and others.