Carnation Footcare Tip Toes

Issue: Launching a ‘Me Too’ product

Background: Launched a year after Scholl Footcare’s Party Feet

Solution: Create campaign around previously unpublicised footcare condition caused by high heels, treated by Tip Toes

Media briefing with US Foot Expert explaining ‘Morton’s Neuroma’

Glamorous photography to encourage pack shot usage in editorial

Results: highlights include Daily Mail 3 weeks in a row, Sunday Times Style ‘going up’ column, Half a page in the FT

Carnation approached by Claire’s Accessories for distribution nationwide