PhytoBronz Intense

Issue: Launching a ‘new & improved’ product

Background: PhytoBronz Intense is a new and improved version of PhytoBronz – a supplement to enhance tanning and reduce burning.

Solution: Campaign majoring on health benefits rather than previous beauty angle:

Press briefing with WHO Sun Safety Representative to explain health benefits of anti-oxidant supplements during sun exposure

Release of clinical studies demonstrating effectiveness

Results: highlights include Style magazine – 2 weeks in a row, Grazia ‘must buy’, Widespread national coverage

Arkopharma approached by Holland & Barratt for national distribution