DenTek Oral Hygiene

Issue: Launching an OTC range of dental accessories to an historically 'dentally challenged' consumer

Background: DenTek is America's leading oral hygiene brand where attitudes towards dental hygiene are very different

Solution: We promoted a quick and easy oral hygiene regime with DenTek products as a platform for improving overall health

One on one media briefings with a dental surgeon and product showcase with constant dripfeed stories highlighting the importance of oral health on general good health: flossing can make you live six years longer, proper oral hygiene can reduce the risk of cardiovascular disease

Results: highlights include 40+ national articles to date, 10 radio interviews

Sales of the Dental First Aid Kit trebled in Boots

New distribution contracts with Sainsbury, Tesco and Lloyds