Footner Exfoliating Socks

We positioned Footner as a cosmetic peel for the feet, making the concept instantly understandable to beauty journalists. We have never sent out so many samples to our many editorial contacts – but once used, this product is never forgotten, so it was a truly effective strategy to consider for maximum coverage opportunities.

Results included:

ITV’s Lorraine, Daily Mail, The Times and Sunday Style (India Knight page) and major social media awareness