Rockface Pioneering Solutions

Men’s grooming range initially launched into Waitrose – not Lynx and not Clinique – aimed at the sporty man in the middle

Media  campaign majored on no nonsense male skincare - premium fragrance and active ingredients. 

Dedicated lifestyle website and all social media concepts created to support press activity.  Database of 10,000+ across website email database, facebook and twitter pages

Initial listing in Waitrose followed by Sainsbury’s and about to launch in another grocery multiple

Go to the Rockface website